It Must Enable Sales to Be Successful

Many marketers think that marketing’s job ends with the hand off of a qualified lead to sales.  But, if that lead never converts to a sale, can they really claim success?  At 8×7 Marketing we don’t think so.  We look at the marketing and sales processes as one–and are experts in lead capture, sales handoff, and full lifecycle lead management. Both need to work synergistically so that their message is clear if they want to win new business. Much like a person needs both hands to clap, so too do marketing and sales need each other.