The Digital Scorecard: A Competitive Assessment of Your Online Channels
The Digital Scorecard is an assessment tool our founder developed while at MOSAIC to give them a competitive “leg up” when working to close new business. It provides a digital assessment of a prospects’ SEO, SEM, website and social channels relative to their top three competitors. This piece was written as a leave-behind on sales calls with marketing and business decision makers. The actual Digital Scorecard assessment is a 20 page deck that provides competitive insights that MOSAIC can leverage in making strategic recommendations to prospects.
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