Migration Factory – Part One: Strategy
The Migration Factory was a multi-touch digital campaign for 7Summits to migrate existing customers off community platforms that were being discontinued. The campaign was an opportunity for 7Summits to take advantage of an upsell window with customers who had already invested in community platforms.
Each piece of content was used at various points in the prospect buyer journey and nurture stream. We used progressive profiling in Pardot and offered additional content at each gate to build a complete understanding of the prospect.
This first paper is focused on strategy. The content for this piece was repurposed from several lengthy documents on this topic written by a community migration expert. Interviews were also conducted to fill in gaps and ensure accuracy. To view the white paper, click on the image.