Migration Factory Quick Guide – Part Three: Execute
The Migration Factory was a multi-touch digital campaign for 7Summits to migrate existing customers off community platforms that were being discontinued. The campaign was an opportunity for 7Summits to take advantage of an up-sell window with customers who had already invested in community platforms.
Each piece of content was used at various points in the prospect buyer journey and nurture stream. We used progressive profiling in Pardot and offered additional content at each gate to build a complete understanding of the prospect.
This third paper in the series is focused on execution and was written by re-purposing content written by a community migration subject matter expert. Interviews were also conducted to fill in gaps and ensure accuracy. Click on the image to view the white paper.