Is What Branding Is All About

Branding starts with the “place” you want to own in the marketplace.  From there we delve into competitors or close substitutes, what you want to be known for, your purpose, what “personality” you want to convey, and much more.  From these decisions we create company names, taglines, logos, colors, voice, messaging, and even fonts.

The other aspect of branding we excel at is figuring out how to make your brand known in the market.  We strategize, launch, optimize and measure multi-touch brand awareness campaigns to attract your ideal customers, build brand loyalty, and convince your audience to take action.