Project Description

Website Messaging Themes for Agency Rebrand

MOSAIC needed to rebrand itself as a marketing agency versus what it was known for–commercial printing. Our founder conducted an Executive Discovery Session to determine key attributes of the business–past, present and aspirational.  From that session, she detailed not only what MOSAIC offers the market, but also their why or purpose. She also took note of the brand personality and voice that would be most appropriate and comfortable for the rebranding effort.  From there she crafted three messaging themes from which the executive team chose one–0ption one. The document to the left  contains all three messaging options. Click on the image to view them.  In addition, see how this messaging came to life on the actual website home page and on the website about page.